Business Strategy
Your Sales Are Growing. Why Is Your Bank Balance Shrinking?
An increase in sales doesn't always mean a business is becoming financially stronger. Sometimes, growth is exactly what creates the cash flow problem.
Read Article ↗ALDER VOSS
Insights & Articles
Ideas Worth Exploring. Insights Worth Applying.
Business decisions become more meaningful when they're supported by understanding, evidence, and practical experience.
Here, I share perspectives on business strategy, marketing, and digital solutions, exploring the principles, research, and real-world considerations behind how businesses operate, compete, and grow.
The objective isn't simply to share information. It's to make complex ideas easier to understand and useful enough to apply.
Business Strategy
A 10% Discount Could Mean You Need 50% More Sales
A discount may bring in more customers. But unless you understand your margins, it can also leave your business working harder for the same amount of money.
Read Article ↗Marketing
The Customers Who Stop Buying Usually Don't Announce It
Some customers leave complaints. Others simply never come back. The second group can be much harder for a business to notice.
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How Many Sales Are Lost Before Anyone Replies?
A customer has already shown interest in your business. What happens between that first inquiry and your first response may determine whether the conversation continues.
Read Article ↗Marketing
The Content Your Customers Need Might Be the Content You're Not Posting
Businesses spend a great deal of time deciding what to publish. A more useful starting point may be understanding what customers need to know before they make a decision.
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A Five-Star Rating Is Good. A Credible Customer Story Can Be More Useful.
Customers want reassurance before spending money. But praise without meaningful detail may leave important questions unanswered.
Read Article ↗Digital Solutions
Your Website Looks Professional. But Can Customers Actually Use It?
A beautiful website can create a good first impression. But if visitors struggle to find information, understand an offer, or complete a transaction, appearance alone won't solve the problem.
Read Article ↗Marketing
Being Popular on Social Media Doesn't Mean Customers Can Find You
Your business may have an active Facebook page, regular content, and an attractive brand. But what happens when someone searches for the service you offer?
Read Article ↗Digital Solutions
Before You Automate Your Business, Find the Work That's Repeated Every Day
Automation can save time and improve consistency. But automating a confusing process may simply allow the confusion to happen faster.
Read Article ↗Digital Solutions
Can AI Really Become Your Next Employee? Here's What the Evidence Says.
AI can already perform certain business tasks surprisingly well. But there is a major difference between a useful AI assistant and a dependable employee.
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